The heavy brass keychain sits on the table and it represents the weight of access. It is cold and the metal is tarnished but the ring is strong. This keychain holds the keys to the office and the keys to the house and the keys to the cabinet where the fine Scotch is kept.
You do not look at the keys to know what they open. You know the weight and you know the shape. You trust the metal because you have held it for . This is how we treat the names on the boxes of our computers. We do not look at the specs and we do not look at the thermal paste but we feel the weight of the name.
Pushing the Hinge of Expectations
The door to the shop in Chișinău was glass and I pushed it with my shoulder. The sign said pull but I pushed and the glass did not move. My face got hot and I felt the small shame of a person who cannot read a simple instruction.
I am a union negotiator and I handle
a year and I talk to men who own factories but I cannot open a door. This is the same error we make with technology. We see the brand and we push the door of our expectations
